What is Search Engine Optimization (SEO)?
Search Engine Optimization -- known as SEO -- is the act of optimizing a website so that is "ranks" well with major search engines. By ranking well, your website will display higher on the page when a person searches for a certain word or words -- what we call keywords. In most cases, the higher you are in the search results, the more traffic you will receive to your website. This, in turn, should lead to more sales.
How is SEO done?
There is no "magic formula" for Search Engine Optimization. Anyone who tells you otherwise is either a fool or a liar. To improve user experience, and to cut down on attempts to game the system, the search engines are constantly changing the way that they view, store, and display websites. As a result of this, what works today may not work next week, next month, or next year.
SEO is part science, part art. And it's always changing and evolving. It's a mixture of HTML markup, useful content, and strategically placed elements on your website just to name a few.
Can you get me the #1 spot on Google?
While this is a very achievable goal, we, nor any other reputable SEO'er will promise you the #1 spot on any search engine. With persistant work, sufficient testing, and making the right changes we can propel your website to the top of the search engines, but again, we will never guarantee you the #1 spot. If any SEO firm tells you they can, be advised: they are scam artists!
Warning: "Bad" SEO can actually hurt your site!
There are many SEO firms out there that use less-than-ethical or even illegal tactics in an attempt to game the system. While some of these methods do indeed work, it's only a matter of time before the search engines catch on. When they do, it's your website that gets punished! Most search engines just delete these "bad" sites from their databases -- no questions asked. That's the exact opposite of what you are wanting!
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